Free Tools for Business Bloggers: #9 (Google Docs)
Imagine this: you’re pouring your heart into writing a lengthy post in a web form, and it’s a thing of beauty. You’re inspired. You’re typing faster and faster, eager to get your message to the...
View ArticleFree Tools for Business Bloggers: #10 (Marketing Grader)
Marketing Grader is one of the free tools that we use to assess websites and their weaknesses. Simply enter the URL to your website, and you’ll have a handy report in just a few seconds. You can even...
View ArticleBoost the Online Presence of Your Business Before Summer Ends
Summer has always been a season of rest. Kids celebrate their escape from school with marathon play days, families pack their vans for memorable vacations, and businesses step back to analyze and...
View ArticleGuest Posting: Still a Back-linking Strategy?
The last statement released by Matt Cutts, leader of the Webspam team at Google, declared that if you are using a guest posting or guest blogging strategy purely for SEO reasons, your site is in...
View ArticleDying Myths about Web Development
If you are paying for web development and you seem to be constantly hashing out minutiae with your web developer, it could be that you are still the victim of misinformation. There are a lot of myths...
View Article6 Action Items to Increase Website Success
Increasing the success of your website requires ongoing and strategic planning. With many factors affecting the performance of your site, it’s important to remember the key principles that increase...
View ArticleMobile is Changing Business: Here’s How You Can Stay on Top
The use of mobile devices has transformed how we interact with the web. It’s likely that you hardly even noticed the change. It’s had a dramatic impact on how businesses market and deliver their...
View ArticleAmplified: Cranking Your Content Up to 11
See full infographic below You’ve probably heard the mantra “content is king” and you’ve dutifully created quality articles for your audience. Despite the amount of time and effort you’ve spent...
View ArticleA Better Way to Target Keywords
Targeting keywords for your business is one of the biggest challenges in setting up an effective SEO strategy. Not because it’s difficult to do, but because most people have a narrow lens through which...
View ArticleWhen To (Not) Worry About Your SEO Strategy
Your SEO strategy is at the core of your success in search engines results pages (SERP), industry directories, and social media. Continual algorithm updates can make this part of your marketing seem...
View ArticleThe Next-Level Keyword Strategy to Optimize Your Business Online
In the early days, stuffing websites and articles with keywords was an effective, and albeit crude, way of achieving high rankings in the search engines.Those days are gone, and the ways in which...
View ArticleRob Writes: A Response to Google’s Mobile-Friendly Update
It’s a given that search engine algorithms will always be changing. This makes site optimization for improved rankings an exciting (yet uncertain) process.I’ve seen these changes cause frustration...
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